Tuesday, July 12, 2011

Opportunity Vancouver: Expo 86

Not sure if Opportunity Vancouver can be referred to as a junk store treasure, but the 238 page glossy magazine, released in conjunction with the opening of Expo 86, does offer some glimpses into the city a quarter century ago.
Most of the glimpses come in the form of advertisements-- fully two-thirds of  the magazine's pages are just that. But even amongst those, there is some comic relief to be found.

Much attention is paid to the usual 80s selling points of the city-- SkyTrain, BC Place, Canada Place. Then, inexplicably betwixt them all, is a two page photo spread entitled "Climbing the Black Tusk". It all gives the impression that this was very much a rushed publication without any editorial direction (or perhaps content) but one that is quite clearly unadulterated Vancouver boosterism!

Cover stars are Prince Charles and Di, Premier Bill Bennett, Mayor Harcourt, PM Mulroney, Patrick Reid, Claude Richmond and, of course, Jim Pattison.

 The ketchup bottle invasion of Vancouver, 1986. They have tried to erase all records of this from the history books.

 Two photos and about 50 words of text comprised the "Black Tusk" feature..

 Woodward's Oakridge ad. The department store chain went through an unsuccessful re-branding and died about six years later.

 "Future SkyTrain extensions".

 BC Tel ad featuring a portable office in the alpine. I think those are The Lions visible rear left.

 The new, state of the art Alex Fraser Bridge.

An interesting vantage point of the Carnegie.

1 comment:

  1. I like this retro futuristic view of Vancouver. very dr. Who. now we're on steroids. thanks for the views of this stuff.